I LOVE DOING DISHES!

The Finish dishwasher advert, titled "I Love Doing Dishes," is a satirical musical commercial that humorously highlights the inconveniences of hand-washing dishes. Created by Wieden+Kennedy London in 2017, the advert features a catchy song with lyrics that playfully exaggerate the joys of manual dishwashing, such as dealing with scalding water and hidden sharp knives. This ironic approach effectively underscores the benefits of using a dishwasher, positioning Finish as the solution to the tedious task of hand-washing.

Pippa Cleary's contribution to the Finish dishwasher advert "I Love Doing Dishes" showcases her versatility and skill as a composer. Known for her ability to blend catchy, memorable tunes with clever lyrics, Cleary's work on this project helped elevate the commercial, turning it into a standout piece of advertising. Her music perfectly captures the ironic humour of the ad, with a composition that is both fun and engaging, reflecting the over-the-top enthusiasm of the characters for doing something as mundane as dishwashing. The song's lyrics, written by Wieden+Kennedy London themselves, further amplify the comedic effect, making the Finish dishwasher advert both entertaining and memorable.

The "I Love Doing Dishes" advert received critical acclaim, winning a Gold award at the Kinsale Sharks in 2017 and being shortlisted at the Cannes Lions Festival in the same year for Best Use of Original Music. These accolades reflect the adverts creative excellence and its effective communication of Finish's brand message.